Power Plays for winning response.
As a direct marketer facing enormous pressure to deliver, you know the value
of gaining any competitive advantage. The problem is having enough time in
your busy schedule to find them.
That problem is about to disappear. With the RRD Playbook, you’ll
now have a quarterly collection of the most successful direct mail insights,
trends and techniques designed to help increase ROI.
Our editorial board of direct marketing experts lends their deep knowledge of
industry sources and trade publications to bring you new concepts and ideas to
help improve results. These are the most current and successful direct mail
techniques—what we call Power Plays—to help pave your road to success.