Downloads

Why Direct Mail Continues to Drive Multi-Channel Strategies Tangibility plays an essential role in today’s communications mix.

Why Direct Mail Continues to Drive Multi-Channel Strategies

Tangibility plays an essential role in today’s communications mix

The coming year will see continued development of digital inroads in marketing. But along the way — thanks impart to targeting, brand recall and cross-channel promotion — direct mail will maintain its place as the tangible anchor in a growing array of artificial technology.

« Return to Downloads

Report: 10 Key Findings in Eye Tracking Research

Report: 10 Key Findings in Eye Tracking Research

What happens when your own UX is failing and you don’t even know it? After conducting hundreds of eye tracking tests over the past several years, we’ve learned quite a bit about what makes or breaks your UX — online or offline.

Read More
White Paper: Personalization in the Retail Industry

White Paper: Personalization in the Retail Industry

When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing challenge ... and opportunity.

Read More
Thought Leadership: How Webrooming Keeps Brick-And-Mortar Relevant

Thought Leadership: How Webrooming Keeps Brick-And-Mortar Relevant

E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s our take on this evolved shopping habit — and how major brands are using it to their advantage.

Read More

TO OPTIMIZE ENGAGEMENT Contact us