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24 format and feature enhancements with proven track records

Successful Test to Improve Direct Mail Response

24 format and feature enhancements with proven track records

In a recent survey, the following formats and features were found to be definite winners when it came to increasing response in a mailing. If you are contemplating testing to improve response, give these a try. They are proven winners that are likely to increase response in a mailing by 10% to 15% on average.

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Thought Leadership: How Webrooming Keeps Brick-And-Mortar Relevant

Thought Leadership: How Webrooming Keeps Brick-And-Mortar Relevant

E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s our take on this evolved shopping habit — and how major brands are using it to their advantage.

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One-Click Access: Email Reporting Playbook

One-Click Access: Email Reporting Playbook

Isn’t it time you get more out of your email metrics? From KPI adjustment to identifying the right email marketing tools, you’ll find this guide to give you the direction you need to produce truly actionable email reporting.

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Avoid Email Fatigue. Here’s How...

Avoid Email Fatigue. Here’s How...

Over-emailing reduces engagement and revenue per customer. Don’t believe it? We’ve quantified the correlations between frequency and fatigue in our latest white paper and detailed a four-step process to determine the cost of over-contacting.

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