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Thought Leadership: How Webrooming Keeps Brick-And-Mortar Relevant

Thought Leadership: How Webrooming Keeps Brick-And-Mortar Relevant

Learn how to properly play the e-commerce game to your benefit

E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s our take on this evolved shopping habit — and how major brands are using it to their advantage.

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CMO Toolkit: How You Can Maximize Email ROI

CMO Toolkit: How You Can Maximize Email ROI

We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?” Their responses were written with you in mind.

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101 Insider Tips on Direct Mail

101 Insider Tips on Direct Mail

Direct mail is not going anywhere. Why are we so sure? Because it appeals to our senses in ways no other marketing channel can. So make the most of it. Here are 101 breakthrough ideas and time-tested reminders that drive results and savings.

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Report: 10 Key Findings in Eye Tracking Research

Report: 10 Key Findings in Eye Tracking Research

What happens when your own UX is failing and you don’t even know it? After conducting hundreds of eye tracking tests over the past several years, we’ve learned quite a bit about what makes or breaks your UX — online or offline.

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