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The Problem with Not Putting First Party Data First

White Paper: The Problem with Not Putting First Party Data First

Closing the customer engagement gap between strategy and execution starts with a foundation of high-quality data

First-party data is the most valuable information your organization gets its hands on. Are you doing enough with it to grow and retain your customer base? Here, we explain why successful brands make first-party data a priority and how they optimize it to close the customer engagement gap between strategy and execution.

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White Paper: Why Direct Mail Continues to Drive Multi-Channel Strategies

White Paper: Why Direct Mail Continues to Drive Multi-Channel Strategies

The tangibility of direct mail makes it the most easily measured and controlled sales medium of all marketing efforts. Here’s how to successfully include it in your next campaign.

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White Paper: How to Leverage Subscription Marketing for Greater Rewards

White Paper: How to Leverage Subscription Marketing for Greater Rewards

In our latest white paper, we explain why subscription-based marketing is so popular and how this viable business model can help you gain customer trust, provide revenue stability and drive growth.

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The Mistake Maker’s Guide to Email Marketing

The Mistake Maker’s Guide to Email Marketing

From campaign planning to design to production, our experts share 15 email marketing best practices to help you right some of your biggest – and costliest – email wrongs.

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