101 Insider Tips on Direct Mail
Direct mail is not going anywhere. Why are we so sure? Because it appeals to our senses in ways no other marketing channel can. So make the most of it. Here are 101 breakthrough ideas and time-tested reminders that drive results and savings.
White Paper: Personalization in the Retail Industry
When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing challenge ... and opportunity.
Report: 10 Key Findings in Eye Tracking Research
What happens when your own UX is failing and you don’t even know it? After conducting hundreds of eye tracking tests over the past several years, we’ve learned quite a bit about what makes or breaks your UX — online or offline.