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5 trends that matter most — right now — to the brick-and-mortar checkout experience

Retail Report: On Trend In-Store Shopper Marketing

5 trends that matter most — right now — to the brick-and-mortar checkout experience

In our consumer-driven world, customer centricity has become a must-adopt ideology. In the following, we highlight those in-store marketing trends making inroads right now in the brick-and-mortar experience. There’s a good chance one, some or all of them will shape how you do business.

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101 Insider Tips on Direct Mail

101 Insider Tips on Direct Mail

Direct mail is not going anywhere. Why are we so sure? Because it appeals to our senses in ways no other marketing channel can. So make the most of it. Here are 101 breakthrough ideas and time-tested reminders that drive results and savings.

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White Paper: Personalization in the Retail Industry

White Paper: Personalization in the Retail Industry

When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing challenge ... and opportunity.

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Report: 10 Key Findings in Eye Tracking Research

Report: 10 Key Findings in Eye Tracking Research

What happens when your own UX is failing and you don’t even know it? After conducting hundreds of eye tracking tests over the past several years, we’ve learned quite a bit about what makes or breaks your UX — online or offline.

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