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Increasing Website Usability to Improve Conversion: Why & Where to Begin

Increasing Website Usability to Improve Conversion: Why & Where to Begin

Every $1 invested in usability improvements returns $10 to $100

Usability testing’s best practices have been well-documented for decades and its ROI is strong. Knowing where to start, however, is what trips most marketers up. In this paper, we solidify your need for a usability testing program and offer guidance on where to begin.

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CMO Toolkit: How You Can Maximize Email ROI

CMO Toolkit: How You Can Maximize Email ROI

We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?” Their responses were written with you in mind.

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101 Insider Tips on Direct Mail

101 Insider Tips on Direct Mail

Direct mail is not going anywhere. Why are we so sure? Because it appeals to our senses in ways no other marketing channel can. So make the most of it. Here are 101 breakthrough ideas and time-tested reminders that drive results and savings.

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Avoid Email Fatigue. Here’s How...

Avoid Email Fatigue. Here’s How...

Over-emailing reduces engagement and revenue per customer. Don’t believe it? We’ve quantified the correlations between frequency and fatigue in our latest white paper and detailed a four-step process to determine the cost of over-contacting.

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