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The 7 Most Effective Direct Mail Strategies in Personalization

The 7 Most Effective Direct Mail Strategies in Personalization

We're sharing standout direct mail formats proven to deliver maximum impact

How effective is your direct mail strategy? And how personalized is it? In the following format stories, we highlight seven formats that integrate personalization to positively affect:

  • Production costs
  • Event registration
  • Brand relevance
  • Overall sales

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Report: 10 Key Findings in Eye Tracking Research

Report: 10 Key Findings in Eye Tracking Research

What happens when your own UX is failing and you don’t even know it? After conducting hundreds of eye tracking tests over the past several years, we’ve learned quite a bit about what makes or breaks your UX — online or offline.

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White Paper: Personalization in the Retail Industry

White Paper: Personalization in the Retail Industry

When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing challenge ... and opportunity.

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Thought Leadership: How Webrooming Keeps Brick-And-Mortar Relevant

Thought Leadership: How Webrooming Keeps Brick-And-Mortar Relevant

E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s our take on this evolved shopping habit — and how major brands are using it to their advantage.

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