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Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

82% of marketers say knowing how to test effectively is "somewhat" or "very" challenging

You’d be surprised how many companies launch direct mail programs based on little or no predictive research. This is not ideal. Here we breakdown how this non-traditional approach to testing:

  • Results in clear conclusions about competing creative
  • Eliminates avoidable production costs
  • Validates decision making and improves speed to market

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Tip Sheet: 24 Test-Proven Direct Mail Enhancements

Tip Sheet: 24 Test-Proven Direct Mail Enhancements

The following formats and features were found to be definite winners when it came to increasing response in a mailing by 10% to 15% on average.

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Retail Report: On Trend In-Store Shopper Marketing

Retail Report: On Trend In-Store Shopper Marketing

In our latest retail report, we highlight the five in-store shopper marketing trends making inroads right now in the brick-and-mortar experience.

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White Paper: Why Direct Mail Continues to Drive Multi-Channel Strategies

White Paper: Why Direct Mail Continues to Drive Multi-Channel Strategies

The tangibility of direct mail makes it the most easily measured and controlled sales medium of all marketing efforts. Here’s how to successfully include it in your next campaign.

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