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Customer Centricity Through Contact Strategy

Customer Centricity Through Contact Strategy

How a Major Retailer Made It Work

Every company wants to be thought of as customer-centric, yet few companies look holistically at what might be best for the customer. We worked closely with one major retailer to make this goal a reality. This guide includes:

  • 5 components of customer-centric marketing
  • Background and project goals
  • 6-step strategy development process

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White Paper: Why Direct Mail Continues to Drive Multi-Channel Strategies

White Paper: Why Direct Mail Continues to Drive Multi-Channel Strategies

The tangibility of direct mail makes it the most easily measured and controlled sales medium of all marketing efforts. Here’s how to successfully include it in your next campaign.

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White Paper: How to Leverage Subscription Marketing for Greater Rewards

White Paper: How to Leverage Subscription Marketing for Greater Rewards

In our latest white paper, we explain why subscription-based marketing is so popular and how this viable business model can help you gain customer trust, provide revenue stability and drive growth.

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The Mistake Maker’s Guide to Email Marketing

The Mistake Maker’s Guide to Email Marketing

From campaign planning to design to production, our experts share 15 email marketing best practices to help you right some of your biggest – and costliest – email wrongs.

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