Downloads

CMO Toolkit: How You Can Maximize Email ROI

CMO Toolkit: How You Can Maximize Email ROI

Research shows email to have a median ROI of 122%

Are you unsatisfied with the return on your team’s email marketing efforts? In our latest white paper, six of our email marketing experts shared six different answers to one challenging question: “What can retail brands do to legitimately increase their email marketing ROI?”

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Avoid Email Fatigue. Here’s How...

Avoid Email Fatigue. Here’s How...

Over-emailing reduces engagement and revenue per customer. Don’t believe it? We’ve quantified the correlations between frequency and fatigue in our latest white paper and detailed a four-step process to determine the cost of over-contacting.

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One-Click Access: Email Reporting Playbook

One-Click Access: Email Reporting Playbook

Isn’t it time you get more out of your email metrics? From KPI adjustment to identifying the right email marketing tools, you’ll find this guide to give you the direction you need to produce truly actionable email reporting.

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White Paper: Personalization in the Retail Industry

White Paper: Personalization in the Retail Industry

When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing challenge ... and opportunity.

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