Avoid Email Fatigue. Here’s How...
Over-emailing reduces engagement and revenue per customer. Don’t believe it? We’ve quantified the correlations between frequency and fatigue in our latest white paper and detailed a four-step process to determine the cost of over-contacting.
One-Click Access: Email Reporting Playbook
Isn’t it time you get more out of your email metrics? From KPI adjustment to identifying the right email marketing tools, you’ll find this guide to give you the direction you need to produce truly actionable email reporting.
White Paper: Personalization in the Retail Industry
When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing challenge ... and opportunity.