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101 Insider Tips on Direct Mail

101 Insider Tips on Direct Mail

Breakthrough ideas and time-tested reminders to drive results and savings

Direct mail appeals to our senses in ways no other marketing channel can. And, regardless of age, 86% of consumers get their mail at the first available opportunity. So make the most of it. From strategy and format to copy and offer, here are 101 insider tips we think you’ll find useful, insightful and worth sharing.

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Report: 10 Key Findings in Eye Tracking Research

Report: 10 Key Findings in Eye Tracking Research

What happens when your own UX is failing and you don’t even know it? After conducting hundreds of eye tracking tests over the past several years, we’ve learned quite a bit about what makes or breaks your UX — online or offline.

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White Paper: Personalization in the Retail Industry

White Paper: Personalization in the Retail Industry

When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing challenge ... and opportunity.

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Thought Leadership: How Webrooming Keeps Brick-And-Mortar Relevant

Thought Leadership: How Webrooming Keeps Brick-And-Mortar Relevant

E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s our take on this evolved shopping habit — and how major brands are using it to their advantage.

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