Report: 10 Key Findings in Eye Tracking Research
What happens when your own UX is failing and you don’t even know it? After conducting hundreds of eye tracking tests over the past several years, we’ve learned quite a bit about what makes or breaks your UX — online or offline.
White Paper: Personalization in the Retail Industry
When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing challenge ... and opportunity.
Thought Leadership: How Webrooming Keeps Brick-And-Mortar Relevant
E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s our take on this evolved shopping habit — and how major brands are using it to their advantage.