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Cloud Direct Playbook

Cloud Direct Playbook

These plays will help you integrate offline marketing with SFMC and execute targeted, data‑driven marketing to drive engagement and ROI.

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Lookbook: Annual Reports Portfolio

Lookbook: Annual Reports Portfolio

Combining innovative graphics with cutting-edge ideas creates a fresh approach in communicating key messages. To see this executed effectively, view our work in this annual reports portfolio.

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Predictive Testing: Direct Mail’s Low-Risk, High-Reward Research Investment

Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because why put postage on an inferior product, especially if you don’t have to?

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Avoid Email Fatigue. Here’s How...

Guide: Customer Centricity Through Contact Strategy

Every company wants to be thought of as customer-centric; few succeed. Here's how one major retailer made it happen with our six-step approach.

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White Paper: The Problem with Not Putting First Party Data First

White Paper: The Problem with Not Putting First Party Data First

Before committing to any major software purchase, we explain why it's critical for decision makers to take a step back and look at their organization’s bigger data picture — starting with first-party data.

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Tip Sheet: 24 Test-Proven Direct Mail Enhancements

Tip Sheet: 24 Test-Proven Direct Mail Enhancements

The following formats and features were found to be definite winners when it came to increasing response in a mailing by 10% to 15% on average.

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Retail Report: On Trend In-Store Shopper Marketing

Retail Report: On Trend In-Store Shopper Marketing

In our latest retail report, we highlight the five in-store shopper marketing trends making inroads right now in the brick-and-mortar experience.

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White Paper: Why Direct Mail Continues to Drive Multi-Channel Strategies

White Paper: Why Direct Mail Continues to Drive Multi-Channel Strategies

The tangibility of direct mail makes it the most easily measured and controlled sales medium of all marketing efforts. Here’s how to successfully include it in your next campaign.

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White Paper: How to Leverage Subscription Marketing for Greater Rewards

White Paper: How to Leverage Subscription Marketing for Greater Rewards

In our latest white paper, we explain why subscription-based marketing is so popular and how this viable business model can help you gain customer trust, provide revenue stability and drive growth.

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The Mistake Maker’s Guide to Email Marketing

The Mistake Maker’s Guide to Email Marketing

From campaign planning to design to production, our experts share 15 email marketing best practices to help you right some of your biggest – and costliest – email wrongs.

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Report: Four UX Discoveries Through Emotional Response Testing

Report: Four UX Discoveries Through Emotional Response Testing

Frustrating tasks? Irrelevant content? Using EEG technology, our researchers revealed four valuable website usability discoveries, not to mention how to leverage them for an optimized customer experience.

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RRD Marketing Solutions named a leader by independent research firm

The Forrester Wave™: Customer Database and Engagement Agencies, Q2 2018

In this complimentary report, read Forrester's evaluation of eight agencies against 32 criteria within 3 categories.

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RRD Marketing Solutions named a leader by independent research firm

Increasing Website Usability to Improve Conversion: Why & Where to Begin

A positive CX is your competitive advantage. Optimizing your website through proven usability principles is the first step to achieving it. Our guide will show you how.

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CMO Toolkit: How You Can Maximize Email ROI

CMO Toolkit: How You Can Maximize Email ROI

We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?” Their responses were written with you in mind.

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101 Insider Tips on Direct Mail

101 Insider Tips on Direct Mail

Direct mail is not going anywhere. Why are we so sure? Because it appeals to our senses in ways no other marketing channel can. So make the most of it. Here are 101 breakthrough ideas and time-tested reminders that drive results and savings.

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White Paper: Personalization in the Retail Industry

White Paper: Personalization in the Retail Industry

When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing challenge ... and opportunity.

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Report: 10 Key Findings in Eye Tracking Research

Report: 10 Key Findings in Eye Tracking Research

What happens when your own UX is failing and you don’t even know it? After conducting hundreds of eye tracking tests over the past several years, we’ve learned quite a bit about what makes or breaks your UX — online or offline.

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Thought Leadership: How Webrooming Keeps Brick-And-Mortar Relevant

Thought Leadership: How Webrooming Keeps Brick-And-Mortar Relevant

E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s our take on this evolved shopping habit — and how major brands are using it to their advantage.

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One-Click Access: Email Reporting Playbook

One-Click Access: Email Reporting Playbook

Isn’t it time you get more out of your email metrics? From KPI adjustment to identifying the right email marketing tools, you’ll find this guide to give you the direction you need to produce truly actionable email reporting.

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Avoid Email Fatigue. Here’s How...

Avoid Email Fatigue. Here’s How...

Over-emailing reduces engagement and revenue per customer. Don’t believe it? We’ve quantified the correlations between frequency and fatigue in our latest white paper and detailed a four-step process to determine the cost of over-contacting.

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