The Forrester Wave™: Customer Database and Engagement Agencies, Q2 2018
In this complimentary report, read Forrester's evaluation of eight agencies against 32 criteria within 3 categories.
CMO Toolkit: How You Can Maximize Email ROI
We reached out to six email marketing experts here at RRD Marketing Solutions and asked them: “What can retail brands do to legitimately increase their email marketing ROI?” Their responses were written with you in mind.
White Paper: Personalization in the Retail Industry
When a brand knows more than a customer’s first name — and shows it — good things happen. In our latest white paper, we break down just how personalization has become a retailer’s biggest marketing challenge ... and opportunity.
101 Insider Tips on Direct Mail
Direct mail is not going anywhere. Why are we so sure? Because it appeals to our senses in ways no other marketing channel can. So make the most of it. Here are 101 breakthrough ideas and time-tested reminders that drive results and savings.
Report: 10 Key Findings in Eye Tracking Research
What happens when your own UX is failing and you don’t even know it? After conducting hundreds of eye tracking tests over the past several years, we’ve learned quite a bit about what makes or breaks your UX — online or offline.
Thought Leadership: How Webrooming Keeps Brick-And-Mortar Relevant
E-commerce can actually help brick-and-mortar retailers drive customers to the store. Webrooming is one major reason why. Here’s our take on this evolved shopping habit — and how major brands are using it to their advantage.
One-Click Access: Email Reporting Playbook
Isn’t it time you get more out of your email metrics? From KPI adjustment to identifying the right email marketing tools, you’ll find this guide to give you the direction you need to produce truly actionable email reporting.
Avoid Email Fatigue. Here’s How...
Over-emailing reduces engagement and revenue per customer. Don’t believe it? We’ve quantified the correlations between frequency and fatigue in our latest white paper and detailed a four-step process to determine the cost of over-contacting.