Multi-versioned format produced in a single run, all in-line
80% lift in response over control
Hundreds of thousands of dollars saved in postal costs
RRD worked with this insurance marketer to develop a solution that would enable them to reduce production costs by eliminating plate changes and multiple press runs. And, because the variable messaging is powered by our ProteusJet two-color imaging technology — on our own proprietary multi-printer press — this multi-versioned format could now be produced in a single run, all in-line.
By incorporating ProteusJet variable two-color personalization, this new letter-sized concept beat the previous control by an astounding 80% lift in response. This insurance provider was also able to save hundreds of thousands of dollars in postal costs by reducing the number of mail strings as well as moving to a letter-sized format from a flat mailer.
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