One, full-circle customer view
163% open rate increase
20% reduction in campaign cycle time
The new campaign management process allows this cooperative’s marketing associates to execute campaigns independently, reducing administrative time and supporting higher-value, strategic activities.
According to the client’s campaign manager, the results have been significant:
“Our ability to segment customers in more granular ways is having a big impact on our marketing effectiveness … Now that we have an improved understanding of our customers, and we can run our campaigns more efficiently with Adobe Campaign, we’re looking forward to providing our customers with even more relevant, targeted experiences.”
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