Revenues improved by 68% (over $1 million)
Minimal 2.8% basis point increase in the discount rate
Program ROI doubled
When the math was all in, the home furnishings retailer found that implementing the optimal discounts, as determined by the test, would help the retailer to improve revenues by 68%, or over $1 million dollars. This improvement in revenue was achieved with only a 2.8% basis point increase in the discount rate. Implementing the new discount offers would result in the program ROI jumping from 25.3% to 50.2%.
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