20% lift in response over control
Shortened production time for rollout in quantities of millions
Stable rotation of winning formats to avoid format fatigue
Before a rollout in quantities of millions, the example above was first tested in smaller batches to determine how well it performed. A back test confirmed results. This yellow note stick package achieved a hefty 20% lift in response over the current control.
Through RRD Marketing Solutions’ creative rotation strategy, this telecommunications client purposefully rotates a stable of winning formats to avoid format fatigue. Although the offer remains somewhat consistent, it is delivered in ever-changing and intriguing format styles.
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