Insight

Research and
Customer Experience (CX)

Understanding the Customer Perspective to Drive Positive Change

Uncovering the “Why” Behind the Behavior

Dedicated to truly understanding your customers, products and markets, we conduct qualitative and quantitative research to offer a complete picture of the customer perspective. When our discoveries are used to drive change, performance improves immediately.

Customer Research: Bring audiences to life, discover motivators, understand cross-channel performance

Product Research: Understand product usage, uncover perceptions, identify conversion

Market Research: Measure awareness, track competitors, identify niche markets, uncover channel opportunities

Research and customer experience

81% of consumers are willing to increase their spend in return for a better customer experience.

— Capgemini

ASK AN EXPERT

What research and CX challenges do you have?

Tracy Antol, Director of Client Solutions, can help.

EMAIL TRACY
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What captures my customer’s attention, and why?
  • CX

    What do my customers see (or miss) in my information?
  • challenges

    What do my customers feel when they interact with my brand?
  • we

    What types of copy and imagery will resonate with my customer?
  • address.

    What changes will increase web conversion rate?
EXPLORE SOLUTIONS

Customer experience labcustomer
experience lab

Customer experience lab

Our on-site Customer Experience Lab was built with research in mind, from our focus on technology and functional layout to the extra perks that make observing a study more enjoyable. The space enables our team to provide unbiased, expert results.

  • Separate entrances for observers and participants
  • Participant room is private, sound-resistant and customizable
  • Discrete observation and real-time audio visual
  • Seven different hidden camera viewing options
  • Observation space includes a full kitchen, Wi-Fi, office work space, whiteboards, and other necessities
  • Convenient, midwest location — seven miles from Cleveland Hopkins International Airport

With over 2,100 square feet of dedicated customer research space, our lab allows clients to observe customer behavior in a state-of-the-art setting. Take the Virtual Tour or schedule a visit to our facility.

SCHEDULE A VISIT VIRTUAL TOUR

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