Personalized Variable Print

Highly personalized direct mail lifts response, increases repeat orders and significantly impacts average order size. As an opportunity to personally connect, digital variable printing delivers: Right message. Right offer. Right time.

Digital asset management

Backed by advanced technology and analytics expertise, we specialize in mining data to unlock indicators for response and drive custom content in tune with attributes, behaviors and preferences.

We pair our dynamic, in-house print capabilities with sophisticated Digital Asset Management (DAM) technology, which allows efficient cataloging and access to an unlimited amount of variable content (e.g., names, logos, offers, photos, copy, etc.) for use across marketing channels.

production and finishing

This is where it all comes together. Grounded in quality, our experienced technicians offer clients the full spectrum of finishing techniques to ensure the impression we’ve helped you create is not only lasting, but also the most effective and functional.

View Production Sites

Multiple Web Inline Finishing:

  • Multiple component closed-face mailing kits
  • Feature rich, compelling mail pieces
  • Variable cut-offs
  • Up to 9 webs into a single finishing line, all on different substrates
  • Flexo webs and litho webs
  • 1-, 2- and 4-color variable imaging
  • Multiple web 100% ProteusJetSM full color imaged mail pieces

Conventional Assembly and Bindery:

  • High color, personalized mailing kits
  • Full web and half web presses
  • Inline and offline finishing
  • Inserting – standard, stretch, jumbo, read/write selective, match
  • Bindery – saddle stitch, perfect binding, folding, affixing
  • Up to 12 color webs
  • Dynamic kitting and fulfillment
  • Full variable color

Single and Dual Web Production:

  • High color personalized kits, components
  • Full web and half web presses
  • Up to 8/8 color webs
  • Double web presses
  • Robust imaging
  • Inline and offline finishing

Digital Printing:

  • High resolution full color variable print
  • Xeikon digital roll-to-roll print
  • iGen digital sheet fed print
  • Multiple inline inkjet 4-color dynamic variable print

Maximizing the Impact of Print — Made Easy

Our patented ProteusJetSM inkjet imaging technology, combined with several commercially available high resolution inkjet imaging systems, are the engines that execute vibrant 4-color variable, highly targeted campaigns:

  • Modify content and images for effective targeting
  • Execute trigger programs to drive contextual marketing
  • Save costs with a multitude of versions in a single mail stream
  • Easily test new copy and offers for continuous improvement
Impact of print

Target Your Audience, Confidently

Selecting the right list is a crucial element in developing a successful direct marketing campaign. It is also easier said than done. Experienced in both consumer and business applications, our list brokers provide both compiled and vertical lists depending upon your need.