format-library

Library of Format Options

Good design for direct mail is about more than just aesthetics — it’s about enhancing the interactive experience. Our MarketReady® format library is the industry’s leading suite of direct mail solutions. This resource offers direct marketers unparalleled speed-to-market, production efficiency and highly personalized communications. It’s everything you need to elevate response.

DEDICATED SPECIALISTS

We have a team of dedicated format engineers and designers who have a track record of developing intriguing designs that are also production-friendly.

Whether your choose from our extensive template library — 100+ format options available, traditional and dimensional — or work with our direct mail experts to produce a format tailored specifically for your needs, our strategists will assist you in finding the right option for your business.

dedicated specialists format

formats tailored for your business

Direct mail options that resonate with your customers, designed to drive engagement and improve response.

MarketReady® Formats
MarketReady® Formats

The Industry’s Leading Suite of Direct Mail Solutions

This resource offers direct marketers unparalleled speed-to-market, production efficiency and highly personalized communications. It’s everything you need to elevate response.

Powerplay
POWER PLAYS

Winning Formats that Drive Profitability

Our Power Play solutions are built on a framework of cost-effective formats and techniques that drive profitability and optimize ROI across a variety of verticals.

Clever clips
clever clips

Innovative Formats You’ve Never Seen Before

With our unique production capabilities in mind, these innovative format designs have been developed to outperform controls.

Direct mail format concepts are evaluated across 12 key dimensions:

Strategy
Marketing Objective Targeting Strategy Role in Multi-Channel Contact
Performance
Testing Methodology Current Response/Conversion Target Response/Conversion
Cost-Effectiveness
Quantity and Frequency Variable Printing Cost Production and Finishing Cost
Mailability
Specifications and Machinability Postage Classification and Cost Postal Regulation Compliance
User design

Additionally, our creative teams have extensive experience in designing direct mail campaigns that influence behavior and inspire loyalty. Designing for personalized variable print offers endless possibilities, and our team narrows the focus to developing content and imagery that effectively speak to each customer.

TO OPTIMIZE ENGAGEMENT Contact us