Acuity

Predict direct mail results with transparent testing

a·cu·i·ty
/əˈkyooədē/

noun
definition: sharpness or keenness of thought

With Acuity by RRDTM, marketers reach clear conclusions about multiple creative concepts (e.g., incentives, format, color, imagery, discounts vs. rebates, size, shape, etc.) to validate their next direct mail campaign before it’s launched.

Traditional in-market A/B testing can be an expensive, lengthy process of trial and error. Instead of waiting months for minimal insight, leverage Acuity to obtain feedback on not only what converts, but why it works.

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47.5%

Nearly half of marketers consider themselves “data informed” yet use data “after-the-fact to find out what worked and what didn’t.”
— TrackMaven

Get Results, First

Drawn-out guessing games have no place in your direct mail testing. Acuity flips traditional testing on its head by analyzing consumer engagement prior to production — not months after the send — for confident decision making and maximum impact.

Why put postage on an inferior product if you don’t have to?

By pairing the Acuity mailbox — our exclusive digital mail-sort simulator — with predictive analysis, this highly efficient alternative to live direct mail testing reduces design and mailing costs while increasing the response rate through improved targeting.

Monitor

82%
of marketers say knowing how to test effectively is “somewhat” or “very” challenging.
— Adobe

This data-first solution answers the question, “Is it possible to learn what to do without spending a huge amount of money?” with a resounding “Yes.”

First
TEST AND IDENTIFY

Which format, incentive, offer, or imagery will receive the best response?

Then
SEND WITH CONFIDENCE

Know that your mail was built for maximum impact.

Test Identify

Envelope

The Advantage of Acuity by RRD

Today’s marketers have needs. They need input from their target markets; they need to analyze target markets with smaller budgets; and they need a better way to effectively measure marketing programs. Good news: Acuity’s benefit-rich approach delivers:

Cost Reduction

Cost Reduction
Identifies the best perceived offer, thus eliminating production costs spent on underperforming mailpieces.

Enhanced Targeting

Enhanced Targeting
Evaluates creative variables based on sort and response behavior to develop a new message or refine the current control.

Reduced Time to Results

Reduced Time to Results
Determines the creative execution that will generate the best return in as little as four weeks — not months.

Dynamic Testing

Dynamic Testing
Testing multiple features against each other within a controlled environment drives more relevant messaging.

Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

WHITEPAPER

Predictive Testing: Direct Mail's Low-Risk, High-Reward Research Investment

Here's a thorough look at an underutilized yet highly efficient approach to direct mail testing. Because why put postage on an inferior product, especially if you don’t have to?

Download the Whitepaper

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