Interaction

Direct Mail

Maximizing the Impact of Print to Capture Customer Attention

Research has found direct mail achieves a 4.4% response rate, compared to 0.12% for email.

— Data & Marketing Association

Drive Response with High Performance Direct Mail Strategies

With unparalleled depth in print marketing, we’ve developed breakthrough production efficiencies, automated processing and customization technology. Our expertise and scale allow us to effectively communicate with impact to an audience of any size.

Variable Print: Fully-customized text, imagery and offers to target individual customers or test new options

Format Library: Pre-designed templates for fast turnaround or custom-tailored options

Finishing Services: Inserting, affixing, assembly and bindery services, die-cutting, kitting and fulfillment

Direct Mail: On-site units of the United States Postal Service (USPS) to ensure fast, efficient delivery times

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TRENDING NOW

MarketReady® Formats
that Convert

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Powerplay

FORMATS IN ACTION

Power Plays that Showcase Format Performance

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Acuity

ACUITY

PREDICT DIRECT MAIL RESULTS WITH TRANSPARENT TESTING

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Case Study

Creative Rotation Strategy Avoids Format Fatigue, Lifts Response

Sending tens of millions of promotional mailpieces each month to an unsubscribed audience, format fatigue is inevitable. Aware of this negative effect, one national telecommunications company wanted to improve response by testing new and inventive ideas within its creative rotation cadence.

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