Interaction

Direct Mail

Maximizing the Impact of Print to Capture Customer Attention

Drive Response with High Performance Direct Mail Strategy

With unparalleled depth in print marketing, we’ve developed breakthrough production efficiencies, automated processing and customization technology. Our expertise, analysis and scale allow us to effectively communicate with impact to an audience of any size. We’ll work with you to:

  • Set program objectives
  • Formulate actionable testing strategies
  • Develop offers and incentives
  • Outline program execution
  • Interpret campaign results
  • Recommend improvements

Relevance equals response. That’s the cardinal rule of direct marketing—and for more than 150 years, RRD has been perfecting it.

50% of consumers prefer direct mail over email. And 67% feel direct mail is more personal than the Internet.

— Epsilon

ASK AN EXPERT

Have your own direct marketing questions?

Jill Tokarczyk, Senior Account Director, can help.

CONTACT JILL
HOW DO I OPTIMIZE MY DIRECT MAIL SPEND?
  • We help

    HOW CAN I SEND AUTOMATED, TRIGGERED DIRECT MAIL TO MY CUSTOMERS?
  • direct marketers

    HOW DO I KNOW WHICH RECIPIENTS ARE MOST LIKELY TO RESPOND TO DIRECT MAIL?
  • answer

    WHICH CREATIVE CONCEPTS SHOULD I BE TESTING VIA DIRECT MAIL?
  • critical

    WHAT’S THE MOST EFFECTIVE DIRECT MAIL TESTING STRATEGY FOR MY CAMPAIGN?
  • questions.

    HOW CAN I PROVIDE HIGHLY PERSONALIZED CONTENT IN DIRECT MAIL?
EXPLORE SOLUTIONS

With a focus on impact and efficiency, our programs:

  • Increasemail open rates
  • HEIGHTENRESPONSE rates
  • IMPROVEROI
  • REDUCETIME-TO-MAILBOX
  • CONSOLIDATEVENDORS
  • SAVEON POSTAGE COSTS

acuity by RRD

Predict direct mail results with transparent testing.

LEARN MORE

TO OPTIMIZE ENGAGEMENT Contact us