RRD Marketing Solutions is a full-service cross-channel and email marketing provider. Managing over 2.5 billion emails annually, our campaigns drive traffic, increase conversion and improve the brand experience. With over a decade of experience in providing email services across a variety of platforms, we offer a proven process for campaign management, quality assurance and deliverability.
Strategic Campaign Services
Marketing program and goal definition
Dynamic content strategy and implementation
Contact management strategy
Multi-channel campaign management
Email test plan creation and management
Usability testing and optimization
When a PartnershipBecomes Your Competitive Advantage
Pre-sales support and training
Our Solution Consulting team is available to provide expert guidance, lead demonstrations and fully scope proposed solutions. We offer a full suite of training packages for standard implementations, incremental functionality and new hires, in both virtual and on-site environments.
dynamic content via direct mail
Our campaigns support multi-channel communications through integration with the platform. Personalized, data-driven direct mail lifts response, increases repeat orders and significantly impacts average order size. Variable printing delivers the right message, with the right offer, at the right time.
Data hygiene and audience management
We offer expert data review, cleansing and standardization services to ensure a seamless transition. By positioning data for successful integration, audience keys and analytic scoring options are easily leveraged.
DATA AND ANALYTICS FOUNDATION
Our dedicated team of statisticians and mathematicians provide expert-level support for all primary analytic techniques. Our multivariate and A/B testing strategies enable program optimization across audience segments.
research and customer experience offering
The Customer Experience LabSM offers user experience testing. Optimization with eye tracking, emotional testing via EEG, website, email, direct mail and mobile audits for Fortune 1000 companies nationally.