Cloud

Enhanced targeting through best-channel response

Digital and Print Communications Integrated, Optimized

Housed within Salesforce Marketing Cloud’s (SFMC) Journey Builder, Cloud Direct by RRD is a custom-built, trigger-based marketing activity. This multi-channel solution improves targeting and extends the SFMC platform — and your marketing reach — by optimizing the integration of print and digital messaging.

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Easy to use, Cloud Direct only requires three steps:

design template

Step 1

Design Template

create journey

Step 2

Create Journey

send to recipients

Step 3

Send to Recipients

Data Leveraged, Conversation Continued

The goal: Be where your customers are. To make that happen, Cloud Direct leverages Salesforce’s best-in-class marketing platform to drive customer engagement and response through the most meaningful channel.

Here is a small sample of real-life marketing challenges. This is where Cloud Direct shines:

  • Cross promotions and product suggestions
  • Driving digital acquisition
  • Personalized browse/cart abandonment
  • Customer Record Synchronization Logic
  • Preference management execution
  • High-value customer loyalty

Cloud

Efficient and Effective, Cloud Direct by RRD Runs on Triggers

transactional
Transactional
purchase confirmation, returns and exchanges, offer redemption
behavioral
Behavioral
new subscriber, info request, browsing interactions, cart abandons
recurring
Recurring
birthdays, anniversaries, renewals, expiration dates

Stop your offline-online disconnect.
Because losing touch on one channel doesn’t mean the conversation has to end.
Request a demo today.

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