We work to identify internal, external, and contextual data sources that spark meaningful dialogues. Our agnostic approach to second- and third-party data acquisition ensure that your success is the driving factor in our data provisioning work.
Through flexible processes and an advanced technology environment, overcoming data’s most common challenges are possible.
Data Management Challenges We Address:
Third-Party DataWith direct access to the largest collection of data in the world, our enhanced, hyper-relevant data set includes traditional demographic data and lifestyle traits, syndicated segmentation schemes, and psychographic indicators.
Contextual DataWe also augment customer information with the following elements to create a micro-market Competitor Index.
Mass Media Impressions
Search Activity Treads
Effective data utilization is the result of strategically combining disparate data assets in a way that makes the whole greater than the sum of the parts.
Closing the customer engagement gap between strategy and execution starts with a foundation of high-quality data.
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