Data Activation and Access

Data Activation and Access

With an integrated marketing dataset, aggregated audience, and customer key assignment, our clients can effectively target at the appropriate audience level across all brands. Our database designs provide seamless integration with leading marketing technology and business systems.

Data Activation diagram

DATA GOVERNANCE

Massive regulatory, technical, and legal changes have combined to make data stewardship increasingly difficult. RRD Marketing Solutions maintains a deep understanding of the requirements for governance in today’s environment.

We manage data in a way that is flexible, accessible, and powerful — but also safe and compliant.

Direct accesss to those disparate location of meaningful data.

  • Email Services Providers (ESPs)
  • Business intelligence (BI)
  • Data Management
  • Content Management Systems (CMSs)
  • Direct Mail Reporting
  • Call Center Data
  • Retail Point-of-sale
  • eCommerce and Website Analytics
  • CRM Campaign Management Software
Forrester

A TRUE DATA-DRIVEN LEADER

Forrester named RRD Marketing Solutions a leader among Customer Database and Engagement Agencies, receiving top scores in analytics services and strategy execution road-mapping.

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