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Business Intelligence

Our business intelligence portal combines intuitive ad-hoc reporting with a library of industry-specific KPI information to create dashboards that measure and report on program success. With seven standard dashboards — all fully-customizable and built on Tableau — our portal transforms data into a visual representation of marketing performance.

OUR STANDARD SEVEN DASHBOARDS

  • 1

    Marketing Contacts

    Provides the volume of historical contacts by channel and campaign over time. Campaign reporting details can be viewed interactively to help with budgeting and forecasting efforts.

  • 2

    MARKETABLE UNIVERSE

    Shows customer counts by channel and geography that are eligible to be contacted. Users are able to conduct scenario planning for audience selection to align with budget requirements.

  • 3

    CAMPAIGN CONVERSION

    Illustrates the incremental performance and ROI by campaign, to determine which campaign and test groups are driving incremental response, along with spend differences.

  • 4

    EMAIL PERFORMANCE

    Organizes metrics by campaign detail, audience or deployment date to determine the email quality (open rate, click rate) and list quality (bounce rate, unsubscribe rate). Conversion rates can be added as a customization.

  • 5

    CUSTOMER OVERVIEW

    Shows the count of customers, sales and visits by various dimensions, including segment and distance to location. This report also shows the mix of contacts compared to customers by segment to measure contact strategy performance.

  • 6

    STORE PERFORMANCE

    Provides an aggregate and average for sales, visits or customer measures. Displayed on a map with store locations, users can select regions and specific stores. Stores are ranked by performance and displayed together within a region.

  • 7

    KEY PERFORMANCE

    Displays key brand/category/product measures for multiple time periods, enabling year-over-year comparison and seasonal trending. Measures by region, time, product, and customer segment can be viewed interactively.

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