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Analytics

Drive your organization’s data strategy by establishing a baseline and a critical understanding of customer demographics and behaviors. With foundational analytics, our clients benefit from these quick wins:

  • analytics 1

    360-degree view of the customer

  • analytics 2

    Highly accessible reporting

  • analytics 3

    Opportunity identification

  • analytics 4

    Actionable strategic planning

CUSTOMER SEGMENTATION

One-size-fits-all marketing has its limitations. Customer segmentation, on the other hand, allows marketers to differentiate and tailor their marketing efforts to specific audience subsets, endlessly. The result: an optimized allocation of marketing resources — think personalized cross- and up-selling opportunities — that works.

[Customer segmentation] can help companies develop marketing campaigns and pricing strategies to extract maximum value from both high- and low-profit customers.

Bain & Company

PREDICTIVE ANALYTICS

Make sense of all your unused data. Predictive analytics leverage current and historical data to exploit patterns — accurately — so marketers can execute powerful contact strategies that lower campaign costs and increase ROI.

Arm Your Brand with Information:

  • Identify new revenue opportunities
  • Meet and exceed customer expectations
  • Improve cross-functional marketing collaboration
  • Model out what causes customer turnover
  • Focus on micro-decisions (not macro) to activate personalization

The result of real-time optimization is an avidly engaged customer. A brand advocate who feels like their voice is truly heard.

Joe Kanyok, Vice President, Data Science and Analytical Services, RRD Marketing Solutions

REAL-TIME OPTIMIZATION

Depending on the model — e.g., attribution, share-of-wallet, next-best-action, enhanced social engagement, etc. — real-time optimization enables brands to identify and directly engage with their best customers. By basing all product and content decisions on customer insights, marketers then refine targeting strategies to achieve a boost in performance.

TO OPTIMIZE ENGAGEMENT Contact us