Drive your organization’s data strategy by establishing a baseline and a critical understanding of customer demographics and behaviors. With foundational analytics, our clients benefit from these quick wins:
360-degree view of the customer
Highly accessible reporting
Actionable strategic planning
One-size-fits-all marketing has its limitations. Customer segmentation, on the other hand, allows marketers to differentiate and tailor their marketing efforts to specific audience subsets, endlessly. The result: an optimized allocation of marketing resources — think personalized cross- and up-selling opportunities — that works.
“[Customer segmentation] can help companies develop marketing campaigns and pricing strategies to extract maximum value from both high- and low-profit customers.”
Make sense of all your unused data. Predictive analytics leverage current and historical data to exploit patterns — accurately — so marketers can execute powerful contact strategies that lower campaign costs and increase ROI.
Arm Your Brand with Information:
RRD maintains a strategic alliance with Marketing Evolution, which was recognized by Forrester as an industry-leading provider of marketing measurement and optimization solutions. Through this alliance, we’re able to leverage Marketing Evolutions’ advanced decision-making platform to help clients optimize their marketing spend, media mix and message targeting—while campaigns are still active.
Depending on the model — e.g., attribution, share-of-wallet, next-best-action, enhanced social engagement, etc. — real-time optimization enables brands to identify and directly engage with their best customers. By basing all product and content decisions on customer insights, marketers then refine targeting strategies to achieve a boost in performance.
“Through this agreement, RRD will pair our deep customer insights with Marketing Evolution's attribution and optimization capabilities, allowing marketers to move closer towards truly measurable engagement with individual customers.”
Closing the customer engagement gap between strategy and execution starts with a foundation of high-quality data.
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