Wolverine Worldwide Finds Right Partner to Improve Customer Engagement Strategy


Wolverine Worldwide Finds Right Partner to Improve Customer Engagement Strategy

Precision Dialogue – now RRD Marketing Solutions – announced the signing of a new multi-year agreement with Wolverine Worldwide, one of the world’s leading marketers of branded footwear and apparel. Precision Dialogue will serve as the company’s consumer engagement strategy firm.

Founded in 1883 in Rockford, Michigan, Wolverine Worldwide’s current portfolio features popular footwear and apparel brands, including: Wolverine®, Hush Puppies®, Sperry®, Keds® and Chaco®.

“At Wolverine Worldwide, we were looking for a reliable, scalable and measurable solution – serving our family of brands,” said Danielle Leveille, director of consumer relationship management. “During the selection process, it became clear Precision Dialogue’s consumer-centric solutions provided an answer to the major objectives we presented: unifying customer data on an enterprise level and enabling alignment around a strong consumer engagement strategy.”

Moving forward, Precision Dialogue will provide the following solutions for Wolverine Worldwide:

  • A marketing data warehouse to hold multi-branded, global consumer, transactional, and behavioral data securely and provide a single view of the consumer.
  • Customer identity resolution and integration with multiple digital and direct marketing channels.
  • Analytical support including brand and enterprise segmentation, predictive analytics, modeling, value optimization, attribution, and forecasting for strategic targeting for online and offline media.
  • Strategic consulting to deliver on the goal of relevant marketing communications across all consumer touchpoints.

“Precision Dialogue is thrilled to partner with Wolverine Worldwide, a company with an established global footprint and diverse brand portfolio,” said Todd Thompson, executive vice president, Precision Dialogue. “Our consumer engagement services are built within a strategy framework of three core elements – information, insights and interactions. This strategy-first approach aligns perfectly with Wolverine’s immediate business goals, while also supporting their long term vision.”

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