We’ve Been Named a Leader in Customer Engagement Strategy
Today, Precision Dialogue – now RRD Marketing Solutions – was named as a Leader in Customer Engagement Strategy, which is one of two client buying scenarios evaluated by Forrester Research.
The company was among 11 firms invited by Forrester to participate in The Forrester Wave™: Customer Insights Services Providers, Q4 2015. In both buying scenarios covered in the report, Precision Dialogue received among the highest scores for analytics and measurement, strength of management team, and employee retention. Top ranked among all vendors in the customer obsession criterion, the evaluation finds “Precision Dialogue sustains very satisfied customers with its smart data sourcing and speedy implementations.”
Additionally, Forrester states that Precision Dialogue’s “customer engagement services — including strategy consulting, journey map development, creative services, program execution, and emotional response measurement — lead this evaluation.” Forrester conducts primary research to develop a vendor list that meets evaluation criteria. The initial pool of vendors is narrowed to a final list, based on product fit, customer success and Forrester client demand.
Tom Ragen, CEO of Precision Dialogue, was enthusiastic about the report. “We believe this recognition from Forrester Research affirms our team’s singular focus on client success.”
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