We Did It! 2016 Partner Innovation Award for Best Customer Success Story, from Salesforce Marketing Cloud


We Did It! 2016 Partner Innovation Award for Best Customer Success Story, from Salesforce Marketing Cloud

Precision Dialogue – now RRD Marketing Solutions – announced it has been named the recipient of the Salesforce Marketing Cloud Partner Innovation Award for Best Customer Success Story, in recognition of its outstanding contribution toward customer success with Midas International Corporation. The award was presented last night at Connections 2016, the digital marketing event of the year.

Midas, a leading provider of automotive services, has transformed local customer messaging with Precision Dialogue Email Builder and Salesforce Marketing Cloud, empowering Midas to connect with their customers in entirely new ways. Working with Precision Dialogue, Midas has empowered dealers with the ability to create and send highly relevant email messages to local customers with branded imagery and offers.

In this age of the customer, everyone and everything is becoming more connected. With a dealer network that extends through nearly 1,300 franchises (most locations independently owned and operated) in the United States and Canada, Midas was faced with the challenge of providing dealers with a way to send timely, highly relevant offers to their local customers, while ensuring the messages remained true to the Midas brand.

In order to provide Midas dealers with a cost-effective means for communication, Precision Dialogue developed Email Builder, a custom web application that works seamlessly with Salesforce Marketing Cloud. With Precision Dialogue Email Builder, Midas dealers are able to create and send highly targeted email messages to local customers with relevant content (including event- and weather-related promotions) and Midas-approved imagery and offers. Each message links directly to an online appointment booking tool, streamlining the scheduling process for customers. Email Builder also offers access to email performance at the dealer level, reporting on deliverability metrics and interaction data for each email.

Since the initial program rollout last year, over 930,000 messages have been sent on behalf of Midas dealers from Email Builder. The company has seen a daily open rate of 32 percent. The ability to send relevant local-store-based emails without having to learn a new technology allows dealers to work more efficiently, all while staying true to Midas’ branding.

Comments on the News

  • “Our company was built to do one simple, very important thing: help clients be more relevant to their customers. We are thrilled to receive this Innovation Award from Salesforce Marketing Cloud because it reinforces our commitment to relevance and customer success,” added Todd Thompson, executive vice president at Precision Dialogue. “Sharing this recognition with the Midas team is a great privilege, as they’ve been long-standing advocates of customer-driven technology.”

  • “From the beginning, it was important to build a solution that met our franchisees’ needs, so we partnered with Precision Dialogue to define requirements and showcase the milestones along the way to implementation. This included partnership from everyone on the Midas Team, including our executive leadership, our partners at Precision Dialogue and Jon Macholtz, our senior CRM specialist for Midas, who played an essential role in managing this initiative during the development phase and continues to provide support to our franchisees today,” commented Aaron Titkemeier, director of CRM at TBC Corporation.

  • “We’re pleased to recognize Precision Dialogue with this Marketing Cloud Partner Innovation Award to highlight its commitment to helping customers, like Midas, deliver 1-to-1 customer journeys,” said Tyler Prince, EVP, channels and go-to-market innovation at Salesforce. “Precision Dialogue demonstrates a commitment to delivering innovative solutions that enable companies to connect with their customers in whole new ways.”

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