Professional Services

For those involved in member communications, you know that the final piece that ends up in a member’s mailbox is the result of a much larger communications supply chain.

A critical aspect of that supply chain — and how we bring value to our health plan clients — is professional services. Today’s increasing demands for omni-channel and highly personalized member communications has put a huge strain on healthcare marketers. Our deep knowledge and understanding of today’s healthcare market has allowed us to anticipate these needs and provide end-end solutions that support internal marketing teams. We enable our healthcare clients to focus on their core activities of member acquisition, engagement and retention.


Marketing Services

Data and Analytics

  • Procurement: Acquiring the right data from internal, external and contextual sources
  • Segmentation and Modeling: Ensuring right target + right message
  • Campaign Reporting: Giving you visibility into what is working and most importantly- your ROI

Content & Creative Development

  • Design: Websites, email campaigns, print collateral, direct mail, newsletters and resource guides on disease management
  • Content: Healthcare specific content writers for use in member communications
  • Identity Design: Strong identity to drive clear, impactful messaging
  • Brand Extension: Development and expansion of visual language based on brand guidelines
  • Style Guides: Visual guidelines to help ensure brand consistency
  • Staff Augmentation: Project based or strategic support

Photography and Video

  • Photography: Imagery for healthcare rather than using the same images everyone else is using: laydown/on-figure, 360-degree
  • Video: Animated and live-action productions that teach, motivate and inspire

Consulting Services

Communication Consulting Services:

  • Assessment: Review your communications to determine effectiveness, drive efficiencies, cost savings and brand consistency.

Research and Customer Experience (CX/UX):

  • Customer Research: Bring audiences to life, discover motivators, and understand cross-channel performance, net promoter and voice of the customer program insight
  • Product Research: Understand product usage, uncover perceptions, identify conversion barriers, test new concepts, user testing for websites, apps and materials
  • Market Research: Measure awareness, track competitors, identify niche markets, uncover channel opportunities

Member Journey Mapping:

  • Understanding the current state on how your members interact with your plan is critical to identifying opportunities to reduce friction and improve member experience

Resources

Case Study

Professional Services

Document Composition

Discover how we helped a Health Plan with a growing member population deliver critical new member communications using our document composition and archive tools.

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Case Study

Professional Services

Translation

Discover how we helped this MCO meet a critical deadline when required to translate over seven million words while still providing an over 30% year-over-year cost savings.

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Case Study

Professional Services

Print Management

See how our expertise and best-in-class capabilities helped this MCO streamline its print and communications sourcing more efficiently.

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Case Study

Professional Services

Account Management

Learn how the combination of our Medicare expertise + technology tool set along with our approach to account management helped a new Provider led plan meet the challenges of their first ANOC season.

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