Communication Solutions to Power Your Growth

The growth of your business depends on continually attracting and on-boarding new members while retaining your current ones. You may have an aggressive growth target, you may need to reduce churn or increase member engagement.

RRD can strategize, target, plan and execute data driven multi-channel member communication solutions to help you meet your objective for new members while keeping your current members connected, engaged and loyal. We help create strategies to reach your target audiences through the wealth of today’s communication channels whether you choose print, personalized URL’s, email, social, personalized video or more. We can help you target the right people, with the right message, in the right channel to create a connected member experience designed to power your organization’s success.

Most health plan marketing teams are being asked to do more every year without more budget or resources. This equation has created a need to maximize every dollar in the health plan’s acquisition spend. That is why those same teams turn to RRD for answers:

  • Technology that supports the automated document versioning
  • Analytics and modeling to ensure right target + right message
  • Mailing smart versus mailing more
  • Mail piece design and content that drives response rates and ROI
  • Online and offline campaigns to communicate to prospects in the channel they prefer
  • Reporting and Analytics to give you visibility into what is working and most importantly- your ROI

Capabilities

  • Direct marketing campaigns
  • Sales and broker ordering of plan materials
  • Multi-channel marketing solutions
  • Response capturing for campaign performances

Solutions

  • Group Enrollment and Education Materials
  • Medicare Age-in and AEP Campaigns
  • Medicaid Acquisition
  • Individual and Exchange Plan Marketing

Resources

Case Study

Member Acquisition

Age In

Learn how we worked with a MCO to optimize their Age-In program to produce more relevant and effective acquisition communications.

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Case Study

Member Acquisition

Broker Portal

See how our Digital Storefront Solution helped support an expanding broker channel –keeping costs in line and maintain branding.

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Case Study

Member Acquisition

Medicare Acquisition

Learn how we helped a Medicare Part-D plan launch their member acquisition communication campaign to execute a more effective direct mail program.

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