The Benefits of Interactive Design – An Infographic
April 18, 2018
Did you know humans have an average attention span of 8 seconds? It’s official—humans have shorter attention spans than goldfish (9 seconds).1
As the above statistic shows, marketers have a very small window in which to cut through digital clutter and convincingly engage with prospects and customers. You’ve possibly lost your target audience forever if you fail to do this immediately and effectively. Good website functionality simply isn’t good enough anymore. Today, visitors want to be “wowed” by digital experiences that are compelling, intuitive, memorable and quick. And because a user’s experience is critical, they want to participate with these activities in a way that requires a minimal or non-extensive learning curve.
This is where dynamic interactive design enters. Interactive design creates unique experiences by establishing powerful relationships between people and the products and services they use.
Interactive design—it’s not just about sales
The aim of interactive design is about more than sales. In addition to driving sales conversations, interactive design can help businesses in a variety of meaningful ways. Review our infographic to see how professional interactive design can help businesses achieve marketing success.
Click on image to enlarge
Are you interested in designing unique interactive experiences for your target audience? RRD Global Outsourcing Solutions has extensive experience providing creative and digital communications support services. Please complete this form if you’d like to discuss an upcoming project need.
1.Source: Time.com You Now Have a Shorter Attention Span than a Goldfish, KEVIN MCSPADDEN May 14, 2015
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