Wave Report

The Forrester Wave™: Customer Database And Engagement Agencies, Q2 2018

The Eight Agencies That Matter Most And How They Stack Up

April 24th, 2018
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Fatemeh Khatibloo, null
Fatemeh Khatibloo
With contributors:
Mary Pilecki , Joe Stanhope , Tina Moffett , Renee Murphy , Jim Nail , Matthew Flug , Christine Turley

Summary

In our 32-criteria evaluation of customer database and engagement agencies, we identified the eight most significant ones — Ansira, Epsilon, Harte Hanks, LiquidHub, Merkle, RRD Marketing Solutions (formerly Precision Dialogue), Targetbase, and Wunderman Data — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers make the right choice.

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