Millennials Love Print

Why The Love Affair

Print Lasts

75% believe that print has longevity and endurance that digital does not have1

Print Teaches

89% consume print for educational and professional content2

Print is Trustworthy

90% think direct mail advertising is reliable3

Print is Tactile

58% admit that they like the smell and feel of a magazine4

Print Connects

75% say physical cards and letters make them feel more connected to people5

Love Drives Action

91% use coupons to plan their shopping lists6
79% visited a retail store after seeing a printed catalog7
72% use grocery retail inserts12
68% react to ads in print newspapers, including coupons13
25% consider reading direct mail as a leisure activity8
54% look forward to receiving retail catalogs in the mail14
87% like receiving direct mail9
84% take the time to look through their mail10
64% would rather scan for useful info in the mail than email11
72% use grocery retail inserts12
68% react to ads in print newspapers, including coupons13

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