Millennials Love Print

Why The Love Affair

Print Lasts

75% believe that print has longevity and endurance that digital does not have¹

Print Teaches

89% consume print for educational and professional content²

Print is Trustworthy

90% think direct mail advertising is reliable³

Print is Tactile

58% admit that they like the smell and feel of a magazine⁴

Print Connects

75% say physical cards and letters make them feel more connected to people⁵

Love Drives Action

91% use coupons to plan their shopping lists⁶

79% visited a retail store after seeing a printed catalog⁷

72% use grocery retail inserts¹²

68% react to ads in print newspapers, including coupons¹³

25% consider reading direct mail as a leisure activity⁸

54% look forward to receiving retail catalogs in the mail¹⁴

87% like receiving direct mail⁹

84% take the time to look through their mail¹⁰

64% would rather scan for useful info in the mail than email¹¹

72% use grocery retail inserts¹²

68% react to ads in print newspapers, including coupons¹³

© 2017 R.R. Donnelley & Sons Company, all rights reserved. RR DONNELLEY, RRD, and RRD (Stylized) are trademarks or registered trademarks of R. R. Donnelley & Sons Company. All other trademarks are the property of R. R. Donnelley or their respective owners.

J.Walter Thompson, 2013
OmniPress Reseach, 2016
Felicia Savage, "Don't Hide In The Bushes: How To Use Direct Mail To Target Millennials," PERQ, 2013
J.Walter Thompson, 2013
J.Walter Thompson, 2013
2K17 Valassis Coupon Intelligence Report, 2017
InfoTrends, 2015

InfoTrends, 2015
Direct Mail vs. Social Media | Q&A Showdown," Divvy, 2016
USPS Mail Moments: 2016 Review, March 2016
USPS Mail Moments: 2016 Review, March 2016
Tactician Media LLC, 2017
Newspaper Association of America
Ipsos, 2015

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Millennials Love Print

Why The Love Affair

Love Drives Action

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