The topic of demographics has always been fertile ground for clichéd jokes. Surely you've heard the old chestnut that men are from Mars and women are from Venus.

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In today's digitally focused marketplace, marketers are being tasked with doing more—with less. But marketing efforts must also show a return on investment.

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The world of commerce is a noisy, crowded bazaar. Approximately 543,000 small businesses are launched in the U.S. each month—equating to an average of roughly 12.4 every minute

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General CP

Even in a world driven by seemingly endless amounts of data, perception can still often outweigh reality. Since consumers engage with digital content considerably more than traditional print these days,

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