Response Marketing Solutions

Response Marketing Solutions

Personalized Multi-Channel Communications

Relevance Equals Response

We can help you create a direct mail campaign that synchronizes print with all other channels - from inbox to mailbox.

As marketers, we understand the basic formula for achieving winning direct marketing campaigns: relevance equals response. RRD offers the technology and solutions to help you deliver tailored direct mail communications that drive customer behavior and engagement to increase response.

Relevance Equals Response

We will help create vivid, memorable and effective campaigns that touch the people you want to reach - and get you real results. And we can do it all efficiently and cost-effectively.

Telling Your Story

Our global creative teams develop direct mail campaigns engineered to change behavior, inspire loyalty and build business. We offer creative services that include:

  • Brand management
  • Offer development
  • Photography
  • Color matching
  • Design
  • Content development
  • Interactive & social media
  • Format development
Putting Your Data to Work

Our expertise in advanced analytics and data management services help develop and implement winning direct mail campaigns designed to increase customer engagement, drive response and improve performance.

  • Data marketing strategy
  • Database development
  • Analytics services
  • Campaign reporting
  • List processing
Managing Your Projects

All-under-one-roof project management helps simplify complicated projects to execute your next direct mail campaign efficiently, effectively and on time. Our expert project management team meets your goals with flexible, efficient processes that keep all parties informed every step of the way. Our team of professionals provides you with:

  • Knowledge and commitment so your project exceeds expectations
  • Fundamental project outline for a winning campaign that delivers knowledge, and sustainable results
  • Seamless coordination across many channels and activities
Relevant Communications

Our proprietary ProteusJetSM variable print technology transforms your direct mail communications from the essential to the exceptional by leveraging customer data to completely personalize content - in either single color or vibrant 4-color text and imagery.

  • Develop relevant offers with data-driven insights
  • Modify content and images to effectively target different verticals or segments
  • Drive brand loyalty and increase response rates by understanding customer needs
  • Achieve cost savings with multiple printed variations incorporated into one mail stream
  • Easily test new copy and offers within a single print run for continuous improvement of results
Right Channel, Right Time

We carry your content and deliver it to your consumers wherever and whenever they are most comfortable receiving it. We understand the impact of cadenced, multiple touch mailings incorporating alternate media such as website, email and mobile for maximum impact. We can help create engagement with your customers like never before.

Arriving in the Mailbox

As the largest commercial mail shipper in the U.S., RRD Logistics will help you deliver your message in the most efficient way possible. We offer:

  • Mail consolidation and distribution
  • Product tracking and tracing
  • Predictable delivery
  • Postal monitoring

For relevance that equals response, let us help you create fully integrated direct marketing campaigns that increase customer engagement and drive brand loyalty.

RR Donnelley Corporate Offices

Phone: 1.312.326.8000 Fax: 1.312.326.8001

35 West Wacker Drive Chicago, Illinois 60601

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