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Studies show that increasing personalization of direct mail and recruiting collateral increases the likelihood of the piece being opened, read and acted upon. Today's graduating high school students need to immediately see how a school relates to their life and areas of interest or the piece is discarded. Personalized URLs (PURLs) that lead to personalized landing pages with links to specific areas of interest, combined with printed materials, to that student is often the most effective method to reach them. The more personalized a printed piece, or the landing page of the website is, the more connected the student feels with the school. Our CustomPointŪ integrated Internet-based toolset communicates directly with our distributed network of print and fulfillment operations to allow an integrated postcard print and PURL program to get your school noticed and begin to foster a relationship.
- Personalized Recruiting Kits
- Personalized Direct Mail
- Personalized URL Programs (PURLs)
- Department-Specific Brochures
- Viewbooks
- Enrollment Applications
- Response Cards
- Magazines
- Lenticular Magnets & Stickers
- Newsletters
- Housing Guides
- Recruiting Event Invitations
- Visitors Guides
- Window & Bumper Stickers
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