The key to successfully turning prospects into students or donors is not only reaching the target audience at the right time, but also via the right media.
RR Donnelley helps Colleges & Universities reach new prospective students, alumni and donors with timely mail campaigns. We create feature-rich, attention-getting, personalized printed materials that win at the mailbox. Our formats coupled with your strong offers get the message delivered, interact with the recipient, and provide multimedia response capture and measurement.
Your special event invitations and response cards are proven to be more effective when recipients can respond in multiple ways. By adding an electronic call-to-action web portal media response to traditional 1-800 call numbers and Business Reply Mail, we see overall response lift and better customer conversion rates. Electronic media data capture, such as personalized URL (PURLs) programs, and QR Codes reach target candidates in a truly personal manner and provide a quicker campaign success measurement.
Our programs are designed to deliver outstanding response results. We offer:
- Direct Marketing Strategy development
- CRM and Database Marketing for managing house files and profiling best customer attributes to be used towards prospect audience selection
- List Acquisition, and Direct Mail Data Processing - we can be the list broker for all your list acquisition needs and provide in-house list hygiene services including NCOA processing and postal tier qualification, merge/purge, geo and proximity coding, and Mapquest mapping for accurate targeted delivered mail
- Creative Design and Copy that leverage proprietary package finishing technologies with feature applications such as Variable Graphic Fonts, high intensity personalization, customization and data-driven versioning
- Direct Mail Print & Production, including lithographic and flexographic print, variable color, multiple web finishing and assembly, high-intensity personalization, customization and data-driven versioning
- Postal Management, including in-home date delivery targeting, OneSiteTM mail logistics management, postage savings (by reaching the most USPS locations: BMC, SCF and DDU down-stream mail facilities each and every business day), and higher mail saturation levels through commingling and co-palletization mail programs
RR Donnelley has the broadest production platform in the industry, allowing Colleges & Universities to maximize their budgets and use the right technology and equipment for the project, including:
- Dual web inline: roll-to-sheet, print, image and finish
- Half web inline: roll-to-sheet, print, image and finish
- Sheet-fed: Perfecting four-color
- Inline and off-line ink jet imaging, black and flat PMS color variable imaging
- 10 web inline package assembly with personalization of each web
- Web and sheet-fed Laser imaging to 600 DPI, plus MICR capable
- Proteus Jet Transpromo variable 1200 DPI four-color process digital inline imaging
- Full digital four-color sheet and roll technology with iGen® and Xeikon®
- Full double web inline high-speed print, image and finish
- Conventional Bindery/Lettershop featuring letter size and jumbo mail package inserting, specialized die-cutting, off-line coatings, label affixing, card affixing, intricate tipping, with multiple-way (5) match-mailed component mail ability, and dedicated line kitting fulfillment
- Back-end fulfillment physical and/or electronic response data capture, white mail return support and analysis
|
