Better targeted offers that work
predictive analytics provide better audience understanding, engagement opportunities, content and personal messaging
Communication tailored to preference
personalized and unique experiences in-tune with audience attributes, behaviors and preferences
Sequenced customer engagements
insight and actionable plans to ignite consumer demand with finely triggered communication
Multichannel delivery of message and response
achieve top delivery rates, strengthen sending reputation, and maintain positive customer engagement
Easy visual reporting dashboards
configurable tracking and analytic tools that illustrate and define customers, and reveal compelling market opportunities
Targeted bottom-line results
integration and attribution of results to communication streams, pinpointing instances of perfection, and positive customer connection
Advanced analytic insight coupled with effective campaign automation tools that drive omnichannel communication delivery.
Providing marketers with an integrated, comprehensive and flexible way to engage audiences, create interest and build relationships that deliver a higher return on investment.
How To Build Personas For Direct Marketing Success
Personas are effective in explaining the “why” behind a response or non-response.
When Will They Leave?
Understanding the churn in your customer base is important for survival. For these business models, renewals is a well practiced routine. It is also a significant opportunity to extend revenues.
How Propensity Modeling Can Accelerate Your Results
Behavioral scoring is not a new science, but it always has new applications. If you are like most direct marketers, you probably have a propensity model for some segment of your campaign efforts. But odds are, it’s for customer acquisition.