Better targeted offers that work
predictive analytics provide better audience understanding, engagement opportunities, content and personal messaging
Communication tailored to preference
personalized and unique experiences in-tune with audience attributes, behaviors and preferences
Sequenced customer engagements
insight and actionable plans to ignite consumer demand with finely triggered communication
Multichannel delivery of message and response
achieve top delivery rates, strengthen sending reputation, and maintain positive customer engagement
Easy visual reporting dashboards
configurable tracking and analytic tools that illustrate and define customers, and reveal compelling market opportunities
Targeted bottom-line results
integration and attribution of results to communication streams, pinpointing instances of perfection, and positive customer connection
Advanced analytic insight coupled with effective campaign automation tools that drive omnichannel communication delivery.
Providing marketers with an integrated, comprehensive and flexible way to engage audiences, create interest and build relationships that deliver a higher return on investment.
Building Customer Loyalty
Marketers understand that slight variations in creative or copy can consistently improve response rates. For organizations with high CLV, lifts from new creative could translate into millions in incremental revenue.
More Consumers Are Unplugging
Today, for the first time, more than half of all US households contain a cell phone but no landline telephone according to a recent survey from the U.S. Department of Health and Human Services, Centers for Disease Control and Prevention.
How To Build Personas For Direct Marketing Success
Personas are effective in explaining the “why” behind a response or non-response.