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7405 Industrial Road Florence, KY 41042 P 800.877.7405 F 859.525.7654 |
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The cost of postage is increasing but our customers would still like to reduce the postage cost. How can Nielsen solve this dilemma? The secret is that the United States Postal Service will charge less if we make their job easier.
Part of the solution is in the software. With CASS (Coding Accuracy Support System) certification we check the accuracy and currency of your mail database. We barcode and presort your mailings and take advantage of maximum postal discounts.
But software is only half of the answer. The key to savings is having the professional expertise to know and understand the hundreds of pages of postal requirements for discounts offered by the United States Post Service. The size, weight, method of delivery and/or design of the piece to be mailed dictates what discounts are available.
Nielsen's in-house postal expert received the Mailing Excellence Award from the USPS this year. By advising Nielsen customers and working with the Post Office we allowed the USPS to offer the best service they can. Our postal expert also works with the customer to design pieces that are effective and offer maximum postal savings.
Our team of postal experts deals with the post office everyday with every question imaginable. The Nielsen Team knows how to make the job easier for the USPS and save you time and money.

- Cost Savings through design consultation and CASS Certification
- Time savings by packaging the mail in the most efficient way for the USPS or trucking large regional mailings to the closest BMC
- Cleansed data is returned to you for your storage
- Assistance with utilizing other USPS value-added services such as mail tracking using PLANET Code
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