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7405 Industrial Road
Florence, KY 41042
P 800.877.7405
F 859.525.7654 |
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"The check's in the mail!" We've heard it dozens of times and bank on the fact that the United States Postal Service will deliver our direct mail eventually. But just hoping everything happens when it's supposed to is no longer acceptable for the savvy print buyer who is held accountable for increased sales based on their latest marketing campaign.
The USPS now offers a service called CONFIRM. With the application of a special barcode, this feature allows individual mail pieces to be tracked through the mail stream. Users of this service can access a USPS web site to determine the status of their mailing pieces and therefore better predict when the in-home date will occur. But customers want this information formatted in a way that is relevant to their business.
Nielsen/Moore has a solution to take this feature one step further. Our dedicated web site serves as the platform to bring timely USPS data to Nielsen and to our customers in a more customized format. Here's how it works: the special barcode is scanned by the USPS which is then downloaded to our web site twice a day. Clients are then able to access this information in a user-friendly format and determine exactly where the direct mail piece is and when they are about to be delivered. This allows more accurate assessment of receipt of mail across different parts of the country, enabling customers to better assess performance of the marketing vehicle. It also enables them to have the delivery of direct mail coincide with other marketing events. This type of innovative solution demonstrates how Nielsen can be your turnkey vendor and provide customized answers to your toughest challenges.
- Improved forecasting of in-home mail dates
- More accurate sales performance monitoring
- Improved coordination of direct mail with other media
- Detailed tracking of mail allows for improved campaign planning
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