|
 |
|
7405 Industrial Road
Florence, KY 41042
P 800.877.7405
F 859.525.7654 |
|
|
|
If a mailer doesn't speak to me, is it worth my reading? Probably not. Successful marketers realize this. In order to maximize response among thousands of other unsolicited mail pieces, marketers must speak differently to different people. To accomplish this, they are turning to the emerging technology of variable information printing. Combining good design principles, the appeal of color, and the power of database marketing, direct mail marketers are connecting with their audience on a whole new level and achieving unparalleled response rates.
Nielsen is educating current and prospective customers in the advantages of one-to-one marketing while also developing a business focus in digital color and color variable printing. Currently supporting several color variable print programs, Nielsen has been recognized by Xerox as "the most successful installation" of a DocuColor variable print production device.* By concentrating less on a "cost per piece" analysis, and instead focusing more on "cost per response," marketers can achieve better results by mailing fewer, more effective mail pieces.
Nielsen can help marketers choose what level of personalization is required to connect best with their target markets. From a simple address change to complex data-driven graphics, our variable software can produce full-color, one-off documents containing 100% varying text and images.
By making messages more relevant to the recipient, marketers improve their chances for a response three to one over conventional marketing techniques.
- Use valuable knowledge from your customer base to market more effectively
- Produce one-off documents targeting a specific customer base or demographic
- Improve customer loyalty by offering relevant incentives to individual customers
- Reduced obsolescence - produce less quantities of more effective direct mail
- By versioning, market several products under one consistent marketing campaign
- Achieve unparalleled response rates
|
| |
|
