Increase Retail Traffic and Convert More Shoppers - Cost Effectively

Staying ahead of customer merchandise trends. Hard to do, yet as a retailer, imperative to your success. Leveraging your merchandising decisions, increasing customer traffic and maximizing their lifetime value means you're a market leader.

RR Donnelley helps you get customers in the store and maximize their experience while they are there. Our goal; to help you get the right message to your audience at the right time and in the right format. We know what a crucial role your marketing campaigns play in driving consumers into your stores and ordering from your catalogs. We can assist you with:

• Building Traffic – Through our Multichannel Communications capabilities we can help you build traffic through catalogs, coupons, direct mail, retail inserts, store signage, email, purls/gurls, web sites and more
• Converting Traffic – Our in store, shopper marketing services including pop/pos materials, prime and packaging labeling and catalog engagement devices help you convert shoppers to buyers
• Merchandise Roll Outs – Whether it's a holiday promotion or a regular change to your store layout, our Rollout Management System, Commercial Printing, and  Kitting, Fulfillment and Distribution operations get the right amount of materials to your stores when they need it
• Store Operations – Products like POS Supplies, Inventory Tags & Labels, Payroll Documents and other operational forms are enhanced by our CustomPoint ecommerce system, an easy to use on demand replenishment tool
• Creative Services - From concept development to award winning photography and the entire content supply chain, we can handle your creative needs.