Helping Consumer Goods Manufacturers Win the Aisles

To change a shopper into a buyer, count on RR Donnelley to print attention-getting Point of Purchase (POP) vehicles to increase sales.

If you can think it, we can print it…from six foot posters to table tents and hang tags. POP motivates us to purchase. That's the whole idea behind point of purchase printing. It helps turn a browser into a buyer. And breakthrough, creative, well-executed POP turns more browsers into more buyers.

Advertising campaigns may spend millions on media, but savvy marketers still know that the buck stops at point of purchase. There's a strategic plan behind every successful in-store campaign and RR Donnelley can help you explore new options and devise a plan that's comprehensive and intentional.

An integrated campaign - broadcast/print/in-store- will get your product the attention it deserves. We've worked with clients to create: