Our client is a major global handset manufacturer who sells to North American wireless carriers. The wireless industry is extremely competitive and our client was seeking ways to bring added-value and better service to their customers.

Read how RR Donnelley designed a flexible demand-driven solution allowing the mobile phones to be kitted and packaged close to the point of consumption, which resulted in significant benefits, such as:

  • Increased responsiveness to market demand dynamics
  • Reduction in cycle-time to market
  • Ability to offer carriers increased levels of customization


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