The customer sought a partner to support the manufacturing and fulfillment of MP3 flash players and similar flash cards with aggressive price points that could compete against outside branded suppliers.
RR Donnelley’s private label solution enabled the customer to focus on product development, marketing, and product sales. In return, RR Donnelley assumed responsibility for the procurement, manufacturing, product configuration, packaging and retail distribution of the MP3 products.
Download the case study to read how RR Donnelley’s private label solution enabled the customer to compete against branded suppliers.
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