How does lenticular work?
Lenticular is a series of images that are interlaced together such that when viewed through an extruded lens shows the viewer animation, depth or other effects.
What is the difference between lenticular and holograms?
Holograms are made using special laser equipment. Because they require specialized lighting to be viewed, the images are restricted to what you can physically put in front of a laser. Lasers, by nature, are pure color, and as such holograms suffer from the inability to display full color. Lenticular is a series of images that are interlaced together such that when viewed through an extruded lens shows the viewer animation, depth or other effects. Lenticular is printed on conventional printing presses using four color process like any commercial print piece, so the color and versatility is greater.
What information do you need in order to get a quote started?
We need to know the following information to give you an accurate cost:
- What size is the piece?
- What is orientation of the piece? Landscape or portrait?
- How is the piece going to be used? Mailed, tipped on, inserted, handed out, point of sale, backlit, hang on wall, etc?
- What quantity is needed?
- How far away will you be viewing the piece? Arm's length or poster distance?
- Will there be any printing on the backside? If so, how many colors?
- Do you need special finishing, such as die cutting, round corners, laminating or direct imprinting?
- How many versions of the front and back?
- What effects are desired? Flip, 3D, Morph, Zoom, Motion or Multi-Effect?
- Would you like the effects to move left to right or top to bottom?
What is the difference between having the effects move from top to bottom vs. left to right?
There are a variety of factors which will determine a left to right versus a top to bottom lenticular. For a 3D piece, it must be left to right in order for the eye to see the stereoscopic view. If it is a piece that is intended on being viewed as a walk by (such as a poster, shelf talker, counter display, table tent, etc…) left to right is necessary for the viewer to see the effect. Most hand-held pieces are effective as top to bottom pieces because the viewer can tilt it from top to bottom.
What type of artwork do I need to supply?
Please see our Design Guidelines for instructions on preparing your artwork. As a general rule for lenticular, the minimum requirements are Photoshop files with all of the elements on separate layers at a minimum of 300 dpi.
Can I see a proof on the actual lenticular material prior to moving forward?
Yes. All jobs get two types of proofs. The first is an animated gif "soft proof" for content/layout and effects. Once the soft proof is approved, the file then goes through the process of mastering and interlacing and a proof is laminated onto the lenticular material, the "contract proof". This is the closest representation of what the end piece will look like and acts as a guide for the press operators. This proof is for color, output size, dieline (if necessary) and final trim size. Because of the time and cost involved in creating a lenticular proof, we ask that you be diligent in making corrections in the animated gif phase of proofing.
What is the minimum quantity?
While the cost per piece is quite high for shorter runs, we can accommodate any length run, from 250 pieces up to millions. For very short runs, we have a method of producing lenticular digitally.
What are the minimum and maximum sizes?
We can print anywhere from postage stamp size up to a sheet size of 20" x 28". Live image area is 18.5" x 26.5", not including bleed. In order for type or copy to be seen clearly, font has to be set at a minimum size of 7pt.
When I try to open my animated gif it doesn't show any animation. What am I doing wrong?
You need to change your default program to open gifs in Internet Explorer. See the instructions on Changing the Default Program and the gif should animate for you. You will only need to change your default program once.
How do I create 3D and/or animation?
3D is achieved by capturing a series of views of a subject from slightly different angles. The camera (or virtual camera) is moved in increments for each capture. The total distance it is moved is called parallax. This can be created using conventional photography or computer animation programs, such as Photoshop by offsetting various layers at different increments in space, or using any number of high end 3D programs. If you are unsure, it is best to consult with us prior to designing your piece.
Can I use video for a motion piece?
Yes. It must be high resolution video, such as HD, DV, or Digital Betacam. VHS does not have the resolution necessary. Video used for lenticular can only be used for postcard size pieces or smaller to achieve the highest clarity.
I would like to present lenticular as an option, do you have any presentation materials or samples packets available?
Yes. We also have a Lenticular Presentation available for your use. Even better, if you have preliminary artwork and ideas available, we can offer you a no charge conceptual animated gif of your artwork for to present to your clients at the meeting. Many times it is hard to visualize the impact lenticular can bring to a marketing campaign until you see it in person, and an animated gif is a great way to put your ideas into motion and bring excitement.
Should lenticular be used for a color critical project?
Color tends to print fuller/richer on press than on the lenticular proof. There also can be color variance that can occur across the press sheet due to ink density across the rollers and blankets during the press run.