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Your test results indicate a winning response rate. Within a roll-out of the same test package, you wish to determine what the variance in response will be, based upon the quantity you originally tested.

This calculation considers your test results, the level of confidence you require, and the mail quantity tested. The result is a likely range of responses, detailed below, according to the figures you have provided.

Fill in the blanks and press "Calculate" button below.

Response Variance
Response Rate of the Test Mailing Was %
Mail Quantity of Original Test Sample
Level of Confidence Required in Prediction 90%
95%

Calculate Results
Press to update results below:
The Response Rate Will Be Between


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